The Titular Makeover Scene

Southwest Airlines Hopes Consumers “Heart” Its New Look

Southwest Airlines Hopes Consumers “Heart” Its New Look

Over the past few years, Southwest Airlines has undergone quite a corporate metamorphosis: completing the purchase of AirTran and beginning operation of its first international flights. But no transformation is complete without the big makeover reveal scene (at least that’s the formula in every teenage chick-flick I ever saw). Southwest’s time on the runway came today as the company debuted a new look. [More]