the social crystal ball

Facebook Is Not The Great Predictor Of Creditworthiness It Was Hoped To Be

Facebook Is Not The Great Predictor Of Creditworthiness It Was Hoped To Be

Not so long ago, a new batch of lenders got the idea that they could gauge a consumer’s credit risk from the data collected by Facebook. The social media company even patented a system for how to use data on an applicant’s Facebook friends to determine whether or not they were worth offering a loan to. And yet, so far, nothing seems to have come of these concepts. [More]