the shack is back

(Getty Images for RadioShack)

Nick Cannon Insists That RadioShack Has Always Been Cool

Don’t ask rapper and actor Nick Cannon how he’s going to make RadioShack cool now that he’s their spokesman and “chief creative officer.” That, my electronics-shopping friends, is not his job. That’s because The Shack never stopped being cool. Got it? They’re just marginally cooler now that they have Nick Cannon’s own brand of headphones. Yeah, that’s it. [More]

RadioShack Seeks Relevance Through Wu-Tang Clan Affiliation, YouTube Dance Party

RadioShack Seeks Relevance Through Wu-Tang Clan Affiliation, YouTube Dance Party

RadioShack is in the middle of a bold retail experiment: is it possible to acquire a venerable brand with a deteriorated reputation through bankruptcy and rehabilitate it into a place where people actually want to shop? The Shack’s new owners are harnessing the power of song and dance to try this…well, and also portable speakers. And rap. [More]