You’re a savvy shopper, a well-educated consumer. You know to shop around to look for the best price on something before you fork over your cash. And after doing all your homework, you find out from Facebook that a friend on the other side of the country got the same item from the same website for less than you just paid. Why? How? Because an algorithm decided how much each of you should pay, and there’s nothing you can do about it. [More]
