the price on the tag

Old Navy will continue to charge more for certain plus-size items -- like the jeans seen in the top row here -- but will change its return policy and create a focus group of fuller-figure customers.

Old Navy Tries To Explain Why Women Pay Extra For Plus-Size Clothes But Men Don’t

When men go shopping at Old Navy, it doesn’t matter what size they buy; prices don’t vary. But that’s not the same for women, who may have to pay extra if they purchase plus-size items. In just a few days, nearly 19,000 people have petitioned the retailer asking it to end this policy, but Old Navy claims there is a reason that it charges more for larger female sizes. [More]