There’s one good thing to come out of this Apple/The Postal Service flap: It looks like The Postal Service’s Such Great Heights is dominating the iTunes Video store today. At $2 a download, hopefully they’re getting a little money out of the whole deal. (Thanks, ifdu400!)
the postal service
Apple’s Lifted Video Provokes Band Response
By 1.23.06
We’re a bit behind on this story, but we figured we’d get our finger on it before it got away from us. Apple straight-up ripped off the video for The Postal Service’s song Such Great Heights to promote its use of Intel chips in its new Macs. (The Postal Service is a band, not our U.S. Mail.) Both videos were directed by the same two people, which makes it unquestionably clear that Apple and their ad agency, TBWAChiat Day, intended to clone the video shot-for-shot from the beginning.
