the opposite of blocking

Ann Fisher

AdBlock Plus Goes Into The Business Of Selling Ads: Wait, What?

AdBlock Plus, the popular browser extension that does exactly what it sounds like, has actually been in the ad business for a long time, letting unobtrusive “acceptable” ads through, taking a percentage of the proceeds. Some publishers characterize this as a shakedown, but the company behind AdBlock Plus says that it’s simply trying to make ads more pleasant and less disruptive for everyone. Now the company is going into the business of selling ads. [More]