the meat of the matter

Truth-telling shouldn't be so remarkable, but that's the world we live in.

Chipotle Is Sorry To Interrupt Its Regular Steak Programming With Conventionally Raised Beef

It might seem like a small thing, to alert your customers when a product you offer changes. But as we’ve seen with the horsemeat scandal over in Europe, knowing exactly what kind of food you’re eating is vitally important to consumers. After all, you’re the one deciding to spend your hard-earned cash so you should be in the loop. Consumerist reader Salman noticed this kind of transparency in action recently at his local Chicago Chipotle. [More]