the green machine

(the idealist)

What Does It Actually Mean For A Product To Be “Green” Or “Environmentally Friendly”?

When you see a product with the image of a smiling planet wrapped in green, leafy foliage and touting its “eco-friendly” quality, what do you think? Probably something like, “Oh, that’s probably good for the environment or can be recycled or something?” You aren’t alone in your confusion/generalization — even though the Federal Trade Commission updated its Green Guides for environmental advertising, plenty of people are still hazy on the whole idea. [More]