We’ve all been there: some company you really hate runs an ad singing praises about all the awards they’ve gotten claiming they’re “number one!” in something. You frown at the TV, thinking, “Who the heck named them best of anything?” Now, a new study has found that the instinct to call shenanigans on those corporate awards is exactly right. Far from being meaningful recognitions of performance, those “awards” show exactly one thing: how much a company is willing to spend on marketing. [More]
