If you think you’re sick of seeing the same types of stunts, buzzwords, messages, and gimmicks showing up in TV ads, think of how it must be for the folks paid to come up with advertising ideas. Even when you have fresh ideas, the client might be too timid to take a chance, choosing instead to opt for whatever has been shown to work before. But one Toronto-based agency is doing its best to undercut annoying ad trends, all in the name of promoting itself. [More]
