After coming under fire for allowing advertisers to use race-related information to exclude entire swaths of Facebook users from seeing an ad, the social media company has decided to tweak this feature to address concerns that it could be used to illegally discriminate against people based on their perceived ethnicity. [More]
targeted badvertising
Facebook Tweaks Its “Ethnic Affinity” Advertising Feature To Address Discrimination Concerns
By 11.11.16
Facebook Allows Advertisers To Exclude Users Based On “Ethnic Affinity”
By 10.28.16 — Updated: 10.31.16
Advertisers have always targeted their marketing to the demographic most likely to be interested in their product, but is there a difference between running an ad that you know will probably mostly be seen by people who fall into just one ethnic group and an ad that actively excludes people outside of that group? [More]
