Location-based advertising allows companies to better target consumers with ads that make the most sense for them. However, tracking the location of someone without their permission is a big no-no. Just ask InMobi which must pay $950,000 and revamp its services to resolve federal regulators’ claims that it deceptively tracked locations of hundreds of millions of people, including children. [More]
Talks between the White House and the Internet industry over a “Do Not Track” tool for consumer use on websites have been going on for almost a year now, but it seems neither side can exactly agree on what should be involved. Would giving consumers the power to keep their data from being collected end up killing Internet business or simply increasing privacy for those surfing it?
A RadioShack in Montana is making headlines — and doing a brisk business — by offering free guns to new Dish Network customers.
Now, it could be that Giant Eagle grocery stores plastered every shelf in their stores with tags advertising their new program which provides free diabetes medications to customers. As tipster Greg writes, “While, as a diabetic, I appreciate the free meds from Giant Eagle grocery store, did they really have to advertise it next to the Breyer’s ice cream? That really hurt.”
Google’s not the only company that wants to put ads on everything you read. HP’s new web-connected printers will let you send pages or photos directly from websites or phones and schedule recurring printouts from content partners–and the company is pilot testing a program with Yahoo’s advertising network to deliver targeted ads on those scheduled printouts.