On the shelf, the 48-ounce carton of Swanson’s chicken broth brags that it’s 50% bigger. “50% bigger than what?” the cynical consumer might ask. The fine print tells us that it’s in comparison to the company’s 32-ounce container. This is all factually true, but the problem is that while the package makes shoppers think that they’ll get more, they’re actually paying more per ounce to buy the bigger package. [More]
