taking on fakes


New York A.G. Investigation Uncovers 19 Companies That Faked Positive Yelp Reviews

New York’s Attorney General Eric T. Schneiderman offered up a doozy of an accomplishment yesterday, revealing that 19 companies had agreed to pay fines for writing fake online reviews for their businesses, and will be shelling out more than $350,000 in penalties. And of course, since the practice of churning out false reviews is called “astroturfing,” the year-long investigation run by Schneiderman was called “Operation Clean Turf.” [More]