synthetic diamonds

kyler kwock

How Can De Beers Market Diamonds When Beautiful Lab-Made Stones Exist?

De Beers, the company that had a near-monopoly on jewelry-quality diamonds for much of the 20th century, has a problem. Synthetic diamonds (or “lab-created,” as their marketers would prefer that you call them) have made amazing progress in the last few years, and now can be grown faster, better, and colorless. You need special equipment to tell the difference between a diamond made in a lab and a diamond made deep underground. Why should consumers pay more for a difference they can’t see? [More]

Pure Grown

9 Things We Learned About Lab-Grown Diamonds

Sellers of synthetic diamonds don’t like when you use that word, but that is what they are: the stones are 100% real diamonds, but are created from carbon, heat, and pressure in a lab instead of deep underground. Now labs all over the world are growing their own diamonds, which could be excellent for lovers of shiny objects, and a potential disaster for the diamond industry. [More]