switching costs

dmuth

Telecom Customer Service Can Afford To Be Terrible Because Switching Costs Are High

Why is customer service generally terrible from your cable and internet service provider? It’s not so much that the service is terrible, even though it often is. The problem is that it’s inconvenient to switch providers, if you even have a second option at all. When you feel like you don’t have a choice, you resent your current provider more. [More]