What’s the fastest way to throw away customers’ good will? Try equating the wearing of turbans with terrorism. It seems that vitamin makers Nature’s Plus felt threatened enough by Illinois senator Dick Durbin’s proposed bill that would require vitamin makers to disclose any harmful side effects of their products. As part of the ‘Nutritional Health Alliance’ (NHA), Nature’s Plus sent the fliers labelled with ‘GET A TURBAN FOR DURBIN!’ to customers in a hateful mail campaign, complete with scary monster font.
