Last night’s commercials were a tame batch of disappointment. Everybody wanted cutesy animals—squirrels, horses, ponies, pigeons, crickets, dogs, lions, and lizards—to endorse their products. After the jump, the four spots that caught our eye.
Super Bowl
What Super Bowl Advertisers Are Learning From Brain Scans
By 2.6.07
Corporations are learning about the way our brains respond to advertising, and they’re finding out that they don’t work the way we think they do. And that’s just the way the advertisers want it.
Top 5 Super Bowl Ads (With Video)
By 2.5.07
The Consumerist’s picks for the top five best SuperBowl 2007 ads:
Last-Minute Super Bowl HDTV Buying Guide
By 2.1.07
Gizmodo has a nifty guide to snagging the perfect HDTV for this Sunday’s Super Bowl. They offer three picks, ranging from roughly $1,300 to $6,000 in price.
Super Bowl Ad Spoilers
By 1.26.07
Finally, this year there is a Super Bowl worth watching for the game, rather than the ads, which promise to be boring and lame. If you’d like to spoil them for yourself, check out USA Today.
Brain Scans Reveal Power of Super Bowl Advertisements
By 2.8.06
If you are wondering if the $2 million dollars advertisers paid per Super Bowl Commercial was money well spent, the New Scientist has an article up about a team of California neuroscientists who scanned the brains of five Super Bowl viewers to discover which parts of their cerebellum fired up during the commercials.
