stores-within-a-store

JCPenney Adding Nike Stores Inside 600 Locations

JCPenney Adding Nike Stores Inside 600 Locations

In their attempts to draw in customers and become more of a one-stop-shop, struggling department stores across the country have entered into partnerships to host store-within-a-store concepts: from Macy’s LensCrafters shops to Best Buy’s Verizon and AT&T “experience stores.” Now, JCPenney is jumping into the fray, launching Nike stores in 600 of its locations around the country.  [More]