Cora just wanted to order eight pair of identical shoes from Steve Madden for her wedding. Unfortunately, she made the mistake of ordering those shoes directly from the company. Half of the shoes were on backorder. Upon receiving the shoes and discovering that they wouldn’t fit the respective bridesmaids they were ordered for, Cora learned that Steve Madden would charge a $7 restocking fee per pair.
steve madden
"Funny" Economic-Meltdown-Themed Marketing Fails To Impress Consumers
By 10.6.08
The Wall Street Journal says that big discounts and hilarious bailout-themed marketing has failed impress consumers, and retailers are expecting sales to worsen before they get better. Restoration Hardware launched a “bailout” themed promotion offering $100 off purchases of $400 or more at the home furnishings chain, while Steve Madden posted signs depicting “a declining stock chart and implored shoppers to “Sell Stocks, Buy Shoes.”
