Surveys! Is there nothing they can’t measure? Apparently yes: the number of Americans who shop online while they’re at work. According to Spherion, 30% of workers use their computers at work to shop online during the holidays. Accountemps says the number is 21%, the Memphis Business Journal says 38%, and Shop.org says it’s 54.5%.
“Cyber Monday” spending rose 21% from last year. 61% of those purchases were made using computers at the office. [NYT]
A consortium of retailers and consumer suppliers are working with Nielsen Co., famous for its nonsensical television ratings system, to launch a large-scale study of consumer behavior in stores. The program is called PRISM, which stands for “Pioneering Research for an In-Store Metric,” and it uses infrared sensors and manual counting, as well as genetic clones of our loved ones, to monitor not just what we buy but how we go about buying it. “About 70% of final purchase decision are made at the shelf,” says a Procter & Gamble rep. “The store has always been important – we just didn’t know enough about it.”
By collecting data for over a year and analyzing the results, Brandon Hansen was able to reduce his drive time by 30 hours a year.
We saw this odd little list thanks to Church Marketing Sucks. It was originally posted over at the Revitalize Your Church blog. We’re just going to quote the whole thing, since we’re pretty astounded by it.
Although we can’t recall ever seeing such a thing, apparently some Best Buy stores have giant numbers up near the register detailing information about that day’s sales. A long blogger was intrigued enough to decode the numbers, and has explained their meaning on his site.
This is far from science—and the author of this chart doesn’t claim that it is—but you might find it a bit amusing to see this correlation between American’s median home size and our rates of obesity. Both are blossoming.