It seems Starbucks CEO Howard Schultz has been busy after he tucked himself away to work on the company’s upscale line of Reserve coffee bars: the head honcho says the chain is now planning to open up to 1,000 of those mini cafes within Starbucks cafes by the end of 2017. [More]
Starbucks Reserve
Starbucks Planning To Open “Reserve” Coffee Bars In Up To 1,000 Cafes By End Of 2017
By 10.20.16 — Updated: 11.1.16
Starbucks CEO To Step Back, Concentrate On High-End Coffee Roasteries
By 7.26.16
A few years ago, Starbucks started a mini-chain of higher-end shops within their regular chain with fancier, “small-batch” coffees in an effort to compete with a new generation of coffee shops. This week, the company’s founder and CEO, Howard Schultz, announced that he’ll be stepping back from day-to-day management of the main business to think about the company’s overall strategy and concentrate on the high-end Reserve business. [More]
Starbucks Opening Upscale Roastery In Seattle, Testing “Express” Stores In NYC
By 9.5.14
While there already seems to be a Starbucks on every corner, apparently the company thinks there’s always room for a few more. The coffee slingers announced today that it’s opening a new upscale roastery offering only its Starbucks Reserve line of coffee in Seattle, along with an express mini-store in New York City. [More]
