While we’re used to the idea of people keeping money in places other than bank accounts — preloaded debit cards, sock drawers, comic book collections — there’s one way consumers are storing their cash that’s more popular than several financial institutions: Starbucks cards. [More]
starbucks cards
People Loaded $4 Billion On Starbucks Gift Cards Last Year
By 1.24.14
Starbucks announced its quarterly earnings information yesterday: revenues are up, and the company earned a profit of $540.7 million. One piece of information in the report caught our eye, though: $1.3 billion was loaded on Starbucks Cards in the last quarter of the year, with $4 billion in Star Bucks loaded on cards during the past year. [More]
