speedy meals

This "Fast Crafted" Arby's food looks an awful lot like fast food. (photo: Morton Fox)

“Fast Crafted,” “Fine Casual” & Other Nonsense Terms Restaurants Use To Avoid Saying “Fast Food”

In the foodservice industry, fast food joints have long been referred to as “quick service restaurants” or QSRs, but that was never a term intended for use by the public, which was just fine using the equally accurate “fast food.” But for many in the QSR business, this phrase has the stink and sheen of rancid french fry oil. So they are increasingly turning to borderline nonsensical descriptors to avoid it. [More]