so much potential


Some Negative Reviews Are Like When Your Dad Says He’s Not Mad, He’s Just Disappointed

You’re 16 and just came home reeking of Peppermint Schnapps, and have failed at making it into your bedroom undetected by your parents. Here it comes: You’re totally gonna be grounded, no more phone in your room and absolutely no AOL time. But wait, what’s this? Dad isn’t mad — he’s just disappointed in you. And there it is, the worst punishment ever — being told more is expected of you and you’ve failed. Turns out reviewers try this same treatment on the retailers they love the most. [More]