Most of the time, consumer interactions with businesses go just fine. We give a company our money, they provide us with goods or services, and everyone is happy. But sometimes, things go awry. The customer isn’t happy, the business doesn’t make it right, and we complain: not just to the business, but to Facebook, Twitter, or Yelp. And that, too often, is when the story starts to get even uglier. [More]
