A few weeks ago, Sears announced with its quarterly earnings that it was looking into doing some unspecified money-making thing with its signature house brands: Kenmore, Craftsman, and DieHard. Most observers assumed that this meant selling the brands, since Sears Holdings needs some cash flow. Instead, the company is expanding the brands to include new and related like DieHard car tires and now Kenmore-brand televisions. [More]
