shrink it and pink it

(James LeVeque)

Why Do Women Pay More Money For The Same Stuff?

It starts with toys and baby clothes, and continues for the rest of our lives: items that seem identical have different prices according to which gender they’re marketed to. We take this for granted, mostly because these items are on separate shelves in the store, making it harder to compare prices directly. How far does the problem reach, and why does it happen in the first place? [More]