For the two of you unfamiliar with the term, “showrooming” is the practice of going to a bricks-and-mortar retailer to get an eyes-on experience with a product before ultimately buying it online. A new study confirms what many of us had already assumed — that the practice isn’t relegated to holiday shopping, that price-matching is probably the only way to curb it, and that many showroomers just don’t like dealing with retail employees. [More]
