shopping seasons

(Jeff Dailey)

Bargain-Hunting Youngsters Extend The Back-To-School Season Well Into September

Back in July, early research showed that families planned to spend slightly more on back-to-school shopping than last year. A different survey by the National Retail Federation shows that families plan to spend less on back-to-school shopping this year. In addition to starting the back-to-school season earlier, it seems that retailers are extending it for longer, realizing that youngsters have learned to bargain-hunt as well as their parents. [More]