shopping on Twitter no more

Twitter Dissolves Commerce Team, Ceases Development Of “Buy” Buttons

Twitter Dissolves Commerce Team, Ceases Development Of “Buy” Buttons

For the past year or so companies have been working to streamline the buying process by cutting out the need to toggle between several pages to purchase a product. There’s one social network that’s decided dipping its toes into the world of e-commerce apparently isn’t worth it anymore: Twitter has shifted its focus away from the concept of a “buy” button.  [More]