shopping by tv

(Barbara Wells)

9 Things We Learned About HSN’s $2.5 Billion Per Year TV-Commerce Operation

You might not think about HSN very much, but that’s because you aren’t part of their target demographic: women over 35 who enjoy shopping but want to choose from a curated collection of stuff, maybe designed or at least endorsed by a familiar celebrity. If that doesn’t sound like a large portion of the population, you’d be surprised: HSN takes in $2.5 billion per year. [More]