Five months after Chipotle said it would stop investing in the growth and development of its Asian-inspired ShopHouse Kitchen chain, the company announced plans to close all 15 locations, essentially abandoning the brand. [More]
ShopHouse
Chipotle Cutting Off All Investments Into Asian-Inspired ShopHouse Brand
In the midst of trying to convince customers to come back and eat at Chipotle a year after its national food safety crisis first started, it seems the chain doesn’t have the resources to cultivate other efforts, like its Asian-inspired ShopHouse chain. [More]