Sears Holdings, parent company of Kmart and Sears, is depending on the company’s Shop Your Way rewards program to save the company. It is a very nice rewards program, but is it enough to get customers to spend? Don’t most store cards come with special rewards or discounts? [More]
shop your way rewards
Sears Holds Members-Only Holiday Season Sale, Welcomes Anyone
By 11.13.15
For a while now, we’ve found something kind of confusing about communications that come from the parent company of Sears and Kmart, Sears Holdings. They refer to their customers as “members,” even though they are not a warehouse club and anyone can shop there. This holiday season, though, they’ve arranged a special members-only event: an exclusive sale the Sunday before Thanksgiving. [More]
Sears Leadership Still Convinced That Rewards Program Will Save The Company
By 6.8.15
Shop Your Way Rewards is not a difficult program to join. The process consists of giving your e-mail address to a cashier at Sears or Kmart, and…that’s pretty much it. It doesn’t cost anything. Yet the leadership of Sears Holdings Corporation remains fixed on the program and the idea of having “members” rather than customers, and we still can’t figure out why. [More]
Confessions Of A Kmart Service Desk Employee
By 9.13.13 — Updated: 5.30.14
Five years ago, we published a post called “10 Confessions of a Kmart Manager.” Kmart and all of Sears Holdings Corporation aren’t doing so well right now, so maybe the company has tried to make some changes to draw and keep more customers? No, an anonymous front-line Kmart employee tells us. They have not. [More]
Sears/Kmart Shop Your Way Rewards Program Not Very Rewarding
By 2.14.13
Stuey made a big purchase at Sears and ended up with a huge stack of Sears/Kmart ShopYourWay rewards points to spend. Well, that he could theoretically spend. The problem was that he couldn’t find anything he wanted that was available, didn’t come bundled with things that he didn’t want, and was eligible for purchase with rewards points. What could he do? That’s not very rewarding at all. [More]
Sears Loses A Nexus 7 Sale, Misses The Point
By 12.7.12
Bill has been a loyal Sears customer for most of his life. They happen to sell the Nexus 7 tablet, which he wanted to get for his wife for Christmas (hope she doesn’t read Consumerist) for a competitive price, and he could get Shop Your Way rewards points. Score! He ordered up the tablet online, then headed over to the store to pick it up. Then things started to go terribly wrong. [More]
