There are many ways to be insincere, but a surefire method if you want to destroy any shred of goodwill toward others you’ve just expressed on social media? Follow it up with a pitch for your business. Unfortunately, as in past tragedies, some brands still don’t understand that when something like the bombings in Boston happen, it’s time to zip it up. [More]
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Pairing Condolences With A Marketing Pitch: How To Get Social Media Wrong After A Tragedy
By 4.18.13
Your iPhone Comes From A Towering Fortress Of Secrecy And Paranoia
By 2.18.10
You know that your iPhone was made in China, but do you really know where it came from? Reuters recently looked inside the mainland China factories of Taiwanese electronics giant Foxconn–manufacturer of many of Apple’s best-known devices, including the iPhone. Or just parts of them, since Apple is known for having different parts of a device made in by different companies entirely in order to protect proprietary information. [More]
