If Coca-Cola was able to move more bottles of dark brown high fructose corn syrup water by slapping names on the labels, why can’t the same idea work for other products? That is probably not the idea behind a new Nutella campaign, which lets you pay more than six bucks for a jar of the choco-nut spread that literally has your name on it. Instead of figuratively having your name on it, as usual. [More]
