One after another, they keep popping up at his door. Brad didn’t ask for them and doesn’t know why they’re there. Over 20 have showed up in the past three months. Sometimes three of the little envelopes of annoyance appear a week. They’re credit card offers from Capital One, who seem keenly desperate to acquire Brad. Each of them gets sneakier and sneakier with fewer identifying marks on the outside until they almost look like regular mail from a real person. However, “What’s really been accomplished,” writes Brad, “is I now have a strong opinion about a brand that I never previously cared about either way.” [More]
