Regional nostalgia and emojis are popular with the readers of Buzzfeed, but are they a thing that the site’s readers would actually buy? The site recently purchased Scroll, a new company that Ben Kaufman, the founder of phone battery company Mophie and crowdsourced product design company Quirky, quietly began after the bankruptcy of Quirky. Kaufman’s new mission is to figure out how to get Buzzfeed readers to buy stuff. [More]
scented candles
Candle Company Creates Hills Snack Bar Scent, Entire Mid-Atlantic Freaks Out
By 4.14.16
If you lived in parts of the Mid-Atlantic, South, or Midwest in the ’80s or ’90s, you were probably familiar with the discount department store chain Hills. (If you aren’t from that area, when you read this story, substitute your favorite now-defunct local or regional department or discount store for Hills.) This week, a local YouTube channel and a candle company teamed up to create a scented candle, and created a frenzy. [More]
