Kevin’s been invited to his friend’s house to hear about a great new business opportunity! He writes, “I did a quick Google search and… while the company appears to be legit, it seems that their way of marketing their products [is] almost pyramid scheme in nature.” The problem for Kevin, and anyone else researching this sort of thing, is it can be hard to tell how much you should trust any specific page of reviews or feedback. Here’s a clear 5-step evaluation to determine whether or not the next big thing is really a multi-level marketing (MLM) scheme.
