Visiting an American Girl Doll store is an amazing bit of “experiential retail,” which is a thing that people actually say. The stores offer a historical fiction and a highly customizable world designed around school-age girls. The company’s flagship store in Manhattan is at the end of its lease, and is moving to a space in Rockefeller Center that will be even more easily found by tourists. It will include a “media studio,” massive party rooms, and other features for an immersive brand-centric experience. [More]
rockefeller center
Comcast One Step Closer To Slapping Its Logo On Top Of 30 Rock
By 6.13.14
Comcast may have its global HQ inside the world’s tallest thumb drive here in Philadelphia — and it’s even building a huge middle finger right next door to reaffirm that Philly is Kabletown USA — but the real real-estate cherry in its portfolio has yet to be adorned with the Comcast logo: 30 Rockefeller Plaza in NYC. [More]
