Earlier today, we wrote about the $25 million settlement between the Federal Trade Commission and Reebok over the shoemaker’s misleading ads for its EasyTone line of shoes. And while that $25 million in refunds is a nice slab of cash, it’s chump change compared to what Reebok has spent marketing the shoes — and what it’s earned off their sales. [More]
reebok easytone
Reebok To Fork Over $25 Million In Refunds For Deceptive EasyTone Ads
By 9.28.11
As we reported yesterday, the Federal Trade Commission was going to announce a huge settlement, involving millions in refunds to consumers, with some big name shoe company over deceptive advertising claims. And today it was revealed that it’s sneaker biggie Reebok that has agreed to fork over $25 million in refunds to buyers of its EasyTone shoes. [More]
