public relations

McDonald’s Blog’s One-Way ‘Conversation’

McDonald’s Blog’s One-Way ‘Conversation’

After hearing about the blood-topped sundaes allegations at McDonalds, we thought we’d contact Bob Langert, McDonald’s Senior Director for Corporate Responsibility, who also posts to the company’s new Corporate Responsibility Blog, to encourage him to post about the issue. Unfortunately, despite a stated desire to “hear from you because we are always learning and trying to improve,” McDonald’s blog doesn’t have a way to actually contact Mr. Langert listed on the blog itself.

McDonald’s Starts Corporate Responsibility Blog

McDonald’s Starts Corporate Responsibility Blog

Cool. McDonald’s has started up a Corporate Responsibility Blog. Bob Langert, McDonald’s Senior Director for Corporate Responsibility, aims to open up the internal workings of McDonald’s to the scrutiny of his readers, field questions and talk about what McDonald’s is doing to address criticism of its practices.