You’re probably used to the idea of your doctor prescribing you a brand-name drug and your pharmacist automatically substituting a lower-cost generic equivalent that saves you, the drugstore, and your insurer money. But there’s a practice in the industry known as “product hopping” that brand-name drug makers can use to repeatedly delay generic versions from reaching consumers. [More]
product hopping
![The makers of Doryx are currently being sued by a company that claims last-minute tweaks to the acne medication have delayed the availability of a generic equivalent.](../../consumermediallc.files.wordpress.com/2015/10/doryxgrab1.png?w=300&h=225&crop=1)
How Drug Companies Use “Product Hopping” To Fight Off Affordable Generic Drugs
By Updated: 2.7.17
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