product hopping

The makers of Doryx are currently being sued by a company that claims last-minute tweaks to the acne medication have delayed the availability of a generic equivalent.

How Drug Companies Use “Product Hopping” To Fight Off Affordable Generic Drugs

By 10.1.15 — Updated: 2.7.17

You’re probably used to the idea of your doctor prescribing you a brand-name drug and your pharmacist automatically substituting a lower-cost generic equivalent that saves you, the drugstore, and your insurer money. But there’s a practice in the industry known as “product hopping” that brand-name drug makers can use to repeatedly delay generic versions from reaching consumers. [More]