Almost two decades ago, Netflix offered an appealing option to fine-weary movie lovers: Unlimited DVD rentals that customers could keep for as long as they wanted. A company run by one of the founders of Netflix is trying a similar tactic to get movie fans back into theaters by letting customers have unlimited visits for a flat fee. The cost: $10 per month, and signing over your movie habits to Big Data. [More]
price points
Take Currency Symbols Off The Menu, Restaurant Patrons Spend More
By 6.10.09
Have you ever noticed that the menus in nice restaurants leave the currency signs off prices, or spell them out in words rather than Arabic numerals? The intended effect is pretty much what you would assume – to remove the association between prices on the menu and actual money. Now, there’s actual academic research showing that half of this theory is true.
Walmart Rolls Back Price By $1.11
By 4.18.07
Back in November, Walmart slashed the price on this sewing machine by 13 cents. Now they’ve pulverized it by another $1.11! OH MY GOD WE LOVE YOUR EVERYDAY LOW PRICES SO HOT! — BEN POPKEN
Walmart Rolls Back Prices By 13 Cents
By 11.30.06
Analysts noted that Walmart set the pace this shopping season with four consecutive price point drops. But maybe they should be looking at how much those drops were by…. — BEN POPKEN
