price chop

In response to the announcement issued yesterday by Mr. Jobs, I would like to know how is it even reasonable to expect that pissed off customers WANT $100 towards more Apple gear? What good does $100 towards new stuff do, if I never plan to shop at Apple again as a result of this greedy stunt? I’m in the tech industry–one could reasonably expect that a new version and a lower price would happen around December, given the holidays and the fact that it’s 6 months after the launch. But this week, and a 33% cut? That’s outrageous, especially when the standard return policies for most smart retailers are 30, 60 or 90 days…not 14. Apple has just destroyed their brand in my eyes.