The New York Sun says that salad and prepared food bars (at Whole Foods, for example) are making you fat. Why? Supposedly, the containers they give you are huge and lead you to unwittingly buy “supersized” portions of food for lunch.
portions
Hysteria: Great, Now Whole Foods Is Making You Broke And Fat
Lucerne Yogurt Fails To Escape The Clutches Of The Grocery Shrink Ray
Nothing is safe from the Grocery Shrink Ray: not babies; not household brands backed by expensive ad campaigns; and apparently, not even discount private labels.
Would You Pay More To Eat Less?
Calorie-conscious consumers may not realize that 100-calorie snack packs slim both your waist and your wallet.
As a business concept, the idea is simple. Take an existing product, portion smaller amounts of it into single-serving bags, and sell several of the bags for about the same or more as a regular-size package.