Pleasant Company

American Girl Dolls Will Soon Be Available At Toys ‘R’ Us Stores

American Girl Dolls Will Soon Be Available At Toys ‘R’ Us Stores

When I was but a young Consumerist, the only way to get your hands on an American Girl doll — once parents had been successfully harangued into purchasing the pricey toy — was by mail order. Since then, Pleasant Company, now a subsidiary of Mattel, has 20 stores around the country dedicated to selling the dolls as well as a website. Times are changing yet again: starting next month, the dolls will also be available at Toys ‘R’ Us stores. [More]