Amazon was once an online bookstore. Now it publishes books, and produces TV shows and movies (just like Netflix, which started as a DVD-by-mail company). Twitter is broadcasting political and sporting events, Apple will soon launch original streaming video content, and Snapchat has gone from a messaging service for sending self-destructing intimate photos to having a programming deal with NBC. Among all this shifting and pivoting, social media king Mark Zuckerberg claims that Facebook is not going to become a media company; he may be mistaken. [More]