piperlime

(JY O'Reilly)

Gap Is Shutting Down Piperlime, Which You’ve Maybe Heard Of

Gap is shutting down its Piperlime brand. “Piper what?” you may be saying. Exactly. The brand started as an online-only shoe store, then expanded to mostly selling items from designer brands that aren’t Gap Inc. brands. The brand was more upscale than Banana Republic, and that simply didn’t catch on with consumers. [More]